It’s time to “Spread the Word!” about your CPCU designation!
These tips will help you increase awareness of your designation and launch your participation in the “Spread the Word!” campaign. Don’t forget—by “Spreading the Word!” you are increasing awareness of the attributes of your CPCU designation—commitment to ethics, relevant insurance experience, and practical insurance knowledge. Being a CPCU sets you apart in the P/C insurance industry!
TIP Include “CPCU” after your name. Use your CPCU letters after your name in all business correspondence—it is an official part of your name! This is a simple way to let others know you are a CPCU.
TIP Write a message about CPCU in your e-mail signature. Update your e-mail signature with a quick note about your CPCU designation. Consider listing one of the following messages after your contact information, or create your own:
· Ask me about my CPCU designation!
· I just earned my CPCU designation—visit www.cpcusociety.org to learn more about it!
· Want to learn more about my CPCU designation? Visit www.cpcusociety.org.
· What’s a CPCU? Visit www.cpcusociety.org to find out!
· CPCU—delivering insurance excellence: ethics, experience, and education
TIP Talk About CPCU. There is no easier way to “Spread the Word!” than to talk about the value of the CPCU designation. Educate people in your professional world—your employer, clients, and co-workers. In addition, talk to friends, neighbors, and family members. Everyone can benefit from knowing what your CPCU designation is all about: education, ethics, and experience.
TIP Take advantage of CPCU Visibility Tools. The “Spread the Word!” campaign encourages all CPCUs to talk about the value of the CPCU designation. Here are some additional Visibility Tools that will help you create your own plan for “Spreading the Word!”
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